With Driver shortages at an all-time high – It is becoming more difficult to not only recruit, but to retain qualified drivers and owner operators. How do you find drivers and operators that are a better fit for your company to begin with?
Finding Drivers and Operators that "fit" you company is a key component in retention. Most carriers, while looking at a lot full of empty trucks, tend to use the “Habeas Corpus” or “Just Produce a Body” method; we will hire someone qualified, but not necessarily the best fit for our trucking operation, or the driver for that matter. This always results in a short career at our company for the driver and higher turnover, which produce significantly higher costs to our trucking operation.
· How many countless Ads has your company placed using traditional methods such as newspaper, radio, or even TV with little to no return? How many internet ads surrounded by hundreds, if not thousands of other advertisers?
· How much money has your company allocated to these already exhausted methods?
At 18 Wheels of Justice; we are providing a unique approach to recruiting and capturing the attention of drivers and owner operators. We have tactfully and quietly developed one of the most devoted driver and operator audience in the nation and continue to foster that growth.
Why Partner With Us?
I'm the author of "18 Wheels of Justice", an educational, trucking based Book & CD series, website and blog. I have appeared on Big Truck TV (a partner with Internet Truck Stop) and various trucking radio shows. My blogs are published on Big Truck TV, TripPak and various other venues. Drivers and owner operators visit and trust 18 Wheels of Justice to interview and explain the core values of a trucking company before they sign on.
The 18 Wheels of Justice “Blomotion” (Blog Promotion) is an in depth story that is designed to answer the drivers and operators questions about your company before they call.
The game has changed so much over the last few years that most drivers & ops are hesitant to call to ask questions because of all the follow up calls they will get from recruiters for months, even years. Our article presents your company in an up front and personal light by a reputable third party. It works, and it works well.
Recruiting advertising is not like selling soft drinks. You're selling a career, success, a lifestyle and trust. Repetition and flashing ads simply can not convey this message. The time has come to promote in depth what makes your company appealing and makes it standout in our industry. Every trucking company has its own appeal and is unique; we focus on and promote these attributes.
We tell the founders story, the struggles and successes throughout the company’s history, the human side... This has great appeal and the principles of attraction must be applied to recruiting drivers and operators. The operators, drivers and their wives want to make their own decision and learn about the company on their own.
Let us tell your story...
How it works
· Written “Blomotion” (Blog + Promotion) on you company which includes an in depth story about your company with your final approval before publication. The article will be posted on our different blogs several times during the month.
· Original article on your company includes interview with company CEO or Director of Recruiting describing the benefits of working for your company.
· Blog article will be featured on owner operator and driver page on our website for 30 days, along with link and phone number to your company’s website.
· Posted on 50 Craigslist Cities within your hiring area as an article by a 3rd Party (it works well, we know how to catch owner operators and drivers attention)
· Any existing recruiting video you have will be published alongside the article on our website and blog as well.
Most Drivers and Operators(and more importantly, their wives and significant others) review companies and make their decision over the Christmas Season when they have time off and make their move in January, don’t wait. Our schedule is filling up quickly for the remainder of 2012, and this is the ideal time to have your “Blomotion” posted, especially to ramp up for 2013 driver needs.
Act quickly by simply replying to this email or call 314-620-5536 to learn more. We do all the work for you…
