BROKERS AND 3PL’s AS CUSTOMERS
The business of shipping products to customers is ever evolving into a world in which 3PL’s and Freight Brokers are able to control more and more of the truckload market. Large manufacturer’s want to focus more on their core business, than having entire shipping departments dedicated to rates and setting up carriers, dealing with scheduling appointments and so on.
So, what does this mean to you? A brave soul, the lone owner operator who sets out to seek his fortune with his own truck and trailer? A small carrier with a dozen or so trucks, trying to build a dynasty or family fortune?
A medium to large carrier whose business is 30% to 40% broker & 3PL freight and have a planner or dispatcher unprepared in the art of negotiation? Yes, and it is an art, when done creatively, properly and successfully, negotiating can be one of the most beautiful and rewarding experiences one can have.
Think back to the days of your youth, negotiating with parents to stay up later, only to be told to go to bed. Or did you return to the negotiating table with your parents armed with opposing arguments? How about delicately trying to negotiate your first kiss with a blossoming young redhead and getting a hug or handshake? Or did you steal a kiss and walk away, leaving her wanting more?
Like most of us, you probably have memories of good and bad negotiations. The important thing to remember is that you walked away from each negotiation with more knowledge, experience and skill.
The transportation business has changed over the last ten years. What does it mean to you?
OPPORTUNITY
MORE PROFIT
AND MORE PROFIT
CONTROL OF YOUR BUSINESS
CONTROL OF YOUR DESTINY
There are tens of thousands of creditworthy brokers and 3PL’s today. The opportunities are endless and better than ever from the carrier and owner operator perspective.
Why? Because you don’t have to spend six months to a year making sales calls on the local furniture manufacturer or beer distributor to get your first truckload of profitable freight. Typically, you can’t service, or for that matter, don’t want all of their freight anyway.
Some of our best and often overlooked customers are the 3PL’s and freight brokers. No longer are they just a backhaul provider or someone who we love to hate, they can be our best customers!
