Friday, August 17, 2012

90 Days to 75% Retention - Week 1 - Identify Your Drivers!!

Week 1 - Day 1


Admit you have a retention problem.  Admit and accept that you have a retention problem.  Admit and accept that what you are doing is not working and agree to start over with new concepts and ideas.  If you can't admit and accept this, close the book, send it back to me and I will refund your money.  Update your resume, sell your company, whatever, good luck to you.  Now, for the rest of you still here,  some ideas you will agree with and some ideas you won't,  Try and embrace and give 100% to this process during the 90 days, it will begin to make sense along the journey.

Identify Driver Types.  All Drivers must be placed in these four categories.  No other categories are allowed.  Do not try and invent new categories.  There are two opinions needed for each driver.  His dispatcher and the recruiter(or person who hired him).  The dispatcher and recruiter need to decide this separately and then meet to discuss together and agree.  Lock them in a room for an hour or two or longer per driver until they agree.  If you hear loud voices and arguing, that's ok, that's part of the process.  If you hear gunfire, then send someone(other than a driver)in the room to break it up.  Trust me they won't agree on 30% of the drivers.  This is where part of the retention problem hides within your company.
We must remain vigilant and militant throughout this process and adhere to it as described in this book.  Convince the detractors and critics within your company to give 100% to this process.  Remember that in the history of mankind, there has never been a statue nor monument built in honor of a critic.

Drivers must be placed in the following four categories -

"The Fleeter"
"Driver Pro Tem"
"The Yearling"
"The Advocate"

How to classify your existing drivers and new drivers into these four categories are crucial to your success.  These categories are based on the following:

Length of Employment at your company
Average Length of Employment in last 10 years
Personality Profile Score
Income Profile Score
Work/Home Ratio Score
Pay History Score

(Personality Profile, Income Profile, Work/Home Ratio, Pay History Score are simple question and answer tests that can be given in person or over the phone, takes 15 minutes, tests are in appendix F)

The basic description of "The Fleeter" and an overview on how these scores are applied will be in next weeks post.


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