Now, using the conventional wisdom available on negotiating, which I have read, seen and heard over and over in my many years in the transportation business, I will use that same approach on justifying the cost of my Book, CD and DVD. To keep things simple, I will address the price of my book only for this discussion - $29.00. I have received numerous emails asking, "Why the high price?" or "I see books all the time for $9.99?" Let me break it down and try to sell it to you in an approach used by most owner operators, small fleets & carriers operations departments today.
18 Wheels of Justice - Negotiating with Brokers & 3PL's - "The Book"
My cost per book for each one sold. (I had my accountant break it down over the week-end)
$6.94 Actual Cost of Book from Publisher
$ .30 Shipping from Publisher
$4.24 Alimony paid to 1st ex-wife
$2.87 Alimony paid to 2nd ex-wife
$1.40 Cost of romance for much younger, soon to be third wife
$ .32 Private Chef
$1.88 Bar Tab
$2.30 Bookie (it varies weekly, I took a 52 week average, plus "I'll Have Another"
was scratched at Belmont, skewed my average)
$1.10 Cowboy Hats
$ .80 Horse Feed
$1.80 Marker at Bellagio
$5.05 Citation III (includes two pilots on salary, plus fuel surcharge,
always get your fuel surcharge)
$29.00 Total - there you have it... Buy "The Book" today at 18wheelsofjustice.com
More on Tuesday...
Negotiating with Freight Brokers & 3PL's...Book...CD....DVD.
EMAIL - Negotiator@18wheelsofjustice.com
18 Wheels of Justice Series available only at http://www.18wheelsofjustice.com/
