Saturday, June 23, 2012

Saturday - Executive Briefing and Favorite Post of Week

Welcome to Saturday's Bleater.  As I often ask myself, and once in a while get asked by readers, Who am I?  I am a transportation industry veteran, who has wholly owned five trucking companies and three freight brokerage operations over the last 20 years.  Some have been much more successful than others, and I bring to this blog and to my book all of my experience, good and bad... I believe you learn as much, if not more from your failures in life as you do your successes, whether it's business or personal.  Sometimes much more from your failures, because it tends to stay with you longer and it teaches one to be humble, a important part of a happy and successful life.  Being humble also gives you the gift of desire to learn and grow in your personal and business life.  More details on me can be found at Amazon's Author Central and on LinkedIn. 

The purpose of the 18 Wheels of Justice Series is to help Owner Operators, Small Fleets and Carriers.  I wrote the book and produced the CD just for that purpose.  There is a lot of money left on the table when loads are booked.  Most people do not like to negotiate, it's that simple.  18 Wheels of Justice makes negotiating fun and easy, and brings a lighthearted approach to negotiating, it is after all, a game, a game of strategy.  It is a simple process that follows simple steps.
It's not about an uncomfortable standoff or offering rates back and forth rapidly, it is an easy walk to the goal line, if done methodically and strategically.

Everybody's immediate reaction to a cheap load offered by a broker is:  They said that is all they will pay, and it is blown off as a necessary evil of doing business.  How often have you heard, "It's a cheap broker load"?  And accept and dismiss it as that?  This book tackles and solves this problem directly, a problem you may have dismissed as a necessity or don't address while you try to get more customers for a backhaul or headhaul lane.  Lots of lost opportunity and margin.

Now, I don't know if you have noticed, but there are a lot of freight brokers out there.  Why?  There are also a lot of freight brokers who make a ton of money.  Why and how?  Well, my friends the answer is simple, they are making your money and taking it home with them. 

You can read this book in under an hour.  The CD is 38 Minutes.  I promise, you will return again and again to the book as you find these strategies working.  There is a lot of knowledge and information packed in this little red book.  The sky is the limit on rates in the current market,  know how to ask for and get them...  Thank you for reading and I hope you enjoy your Saturday...  Don't forget to subscribe to the Bleater, it's free - enter your email address in the upper right hand corner.

18 Wheels of Justice - Book and CD - $24.99 Combo




Sunday's Post - Texting and Driving.  Let the punishment fit the crime and danger to society.  Texting Drivers need to held to the same punishment standard as Drunk Drivers...

Here is the favorite Post of the Week...

Welcome to Friday's Bleater, live from O'Fallon, Missouri.  "It's not the end of the world, but we can see it from here", as we locals like to brag...

Why Trucker's Edge?  As Vonnegut put it, with some creative liberty taken by the Bleater:

The Tiger, He likes to Hunt,
The Bird, He likes to Fly,
The Trucker, He likes to sit and wonder,
Why, Why, Why... 

Two words for you - Act ion.
ACTION!

You need ACTION and VOLUME to get the best rate!  It's that simple.  Lane analysis, lane this, lane that, truckload average this, that and the other, do not matter.  It's way too much information to put in perspective.

That is all yesterday's news. 

You don't care how cheaply Bubba hauled it for last month!  Bubba should be ashamed of himself!

 2012 is the Year of the Carrier, The Small Fleet and the Owner Operator.

Fuel is dropping, trucks are getting hard to find, Brokers can't move the freight they have.

But, and this is a big BUT.  They are not going to offer you big rates.  You have to know how to ask for them and how to get them. 

You are going to have to negotiate your way to get the money rates.
Don't haul it for less than everyone else is...

Don't agonize about whether or not you're getting enough money for the load you're pulling right now.

18 Wheels of Justice will guide you step by step and show you the way!


18 Wheels of Justice - Book and CD - $24.99 Combo


Don't forget to subscribe to the Bleater, It's Free! - enter your email address in the upper right hand corner. Also, don't forget to knock the dust off that wallet and pull out $25 to make room for the extra thousands that will be there by this time next month!



18 Wheels of Justice Series available only at: http://www.18wheelsofjustice.com/